After winning an initial pitch, LOVE were given the challenge of bringing some of the worlds most iconic advertising to life at the home of Irelands number one tourist destination, the Guinness Storehouse in Dublin.

We wanted to create an experience where visitors could interact with almost all of the pieces in various ways. Bringing some of the brands most iconic advertising moments to life in ways which would make people laugh, marvel and share. From the famous Fish on a Bicycle and Surfer ads, to interactive photobooths, overized 3d animals and the finale, a 42m long cinema screen with a custom animated Guinness 'Surge', designed to place visitors within the beating heart of a pint of the black stuff. This surge piece acting as a prelude to a selection of the brands most popular TV ads; all accompanied by full 12.1 surround sound.

The floor opened in March of this year.

All work courtesy of LOVE.

Full credits below...

I had the pleasure of being Creative Lead with a great team of folks - Dave Palmer, Chris Myers, Andy Lafferty, Ben Pritchard, Andy Buchan, Gareth Shelley, Greame Rutherford and Simon Bradley.

Spatial designers: Spacemen

CGI Surge Piece: KORB
Production Company: Stink
Sound Design: Echolab

Poster for the recent KUTMAH gig over in Belfast, put on by The Hungry Ear and Occult Scene. designs.

Alternate option...

Poster designs for Gus Sutherland's most recent documentary 'The Unseen'. An exploration into the Detroit underground beat making community.

Johnnie Walker approached LOVE to deliver a unique whisky experience at the 2014 Ryder Cup at Gleneagles. The brief was to tell the parallel stories of how both Golf and Whisky are two of Scotlands greatest exports. Occupying a prime location above the second green, we brought both stories to life through the medium of a luxury mini golf course, where guests and VIPs could play their way around the Johnnie Walker story, gaining deeper insight into the brands history and longstanding associations with the game.

All credits below...

I had the pleasure of being creative lead with a great team of designers. Credits go out to Harry Heptonstall, Tom Nicklin, Ben Pritchard, Serena Smallman, Dani Hawley and Simon Bradley. Spatial design developed in collaboration with SPACEMEN.

The build of the course was carried out by the excellent Millington Associates, and structure by CDI. The team of staff from TRO really brought the experience to life.

All work shown courtesy of LOVE creative.

Translating sound into shape, colour and form.