Johnnie Walker approached LOVE to deliver a unique whisky experience at the 2014 Ryder Cup at Gleneagles. The brief was to tell the parallel stories of how both Golf and Whisky are two of Scotlands greatest exports. Occupying a prime location above the second green, we brought both stories to life through the medium of a luxury mini golf course, where guests and VIPs could play their way around the Johnnie Walker story, gaining deeper insight into the brands history and longstanding associations with the game.
All credits below the imagery.
I had the pleasure of being creative lead with a great team of designers. Credits go out to Harry Heptonstall, Tom Nicklin, Ben Pritchard, Serena Smallman, Dani Hawley and Simon Bradley. Spatial design developed in collaboration with SPACEMEN.
The build of the course was carried out by the excellent Millington Associates, and structure by CDI. The team of staff from TRO really brought the experience to life.
All work shown courtesy of LOVE creative.
Team HQ design for the launch of the Adidas 26RS Marathon Running Club in London. Design Lead working with the team at LOVE (Gareth Shelley, Ben Pritchard, Patrick Harvey, Dani Wedderburn and Simon Bradley) and in collaboration with SPACEMEN.
Illustration by the amazing Joe Wilson.
All photography by Jack Johnson.
Completed Spring 2014.
All work shown courtesy of LOVE.
Brand creation, identity and launch campaign for the Adidas 26RS marathon running club in London. Shoot with Haile Gebrselassie with all photography by the talented Tom Cockram.
Created at LOVE Spring 2014
Holiday Running Campaign for Nike China. Completed at LOVE Winter 2011.
Umbro Product display. Created at LOVE October 2012. CGI Render by Sivert Bakkeng.
Football inspired signage system for the FA's St Georges Park. Designed at LOVE October 2012. All work shown courtesy of LOVE creative. Photography by Tom Cockram.
St Georges Park Umbro Boot Display. Designed at LOVE in October 2012 working in collaboration with the very talented Mr Masters. All photography by Tom Cockram. All work shown courtesy of Love Creative.