After winning an initial pitch, LOVE were given the challenge of bringing some of the worlds most iconic advertising to life at the home of Irelands number one tourist destination, the Guinness Storehouse in Dublin.
We wanted to create an experience where visitors could interact with almost all of the pieces in various ways. Bringing some of the brands most iconic advertising moments to life in ways which would make people laugh, marvel and share. From the famous Fish on a Bicycle and Surfer ads, to interactive photobooths, overized 3d animals and the finale, a 42m long cinema screen with a custom animated Guinness 'Surge', designed to place visitors within the beating heart of a pint of the black stuff. This surge piece acting as a prelude to a selection of the brands most popular TV ads; all accompanied by full 12.1 surround sound.
The floor opened in March of this year.
All work courtesy of LOVE.
Full credits below...
I had the pleasure of being Creative Lead with a great team of folks - Dave Palmer, Chris Myers, Andy Lafferty, Ben Pritchard, Andy Buchan, Gareth Shelley, Greame Rutherford and Simon Bradley.
Spatial designers: Spacemen
CGI Surge Piece: KORB
Production Company: Stink
Sound Design: Echolab